For Grand Volumes, a complete takeover of Nordic Knots’ New York retail space curated and designed by Alexander May, I oversaw creative and production execution from start to finish. I managed fabrication timelines, vendor coordination, and event programming, shaping a refined guest experience with partners including Magen H Gallery and Yola Mezcal. I also directed press communications, shot a teaser campaign, oversaw media capture, and built a dedicated sales page to extend the installation digitally. Cohesion across physical and digital touchpoints was maintained through signage, content design, and post-event coverage.