Led the full creative and production execution of Grand Volumes, a complete takeover of Nordic Knots’ NYC retail space, curated and designed by Alexander May. Managed fabrication timelines, vendor coordination, and event programming while shaping a refined guest experience in collaboration with partners including Magen H Gallery and Yola Mezcal. Oversaw press communications, shot a teaser campaign, directed all media capture, and developed a dedicated sales page to extend the experience digitally. Ensured cohesion across physical and digital touchpoints through signage, content design, and post-event coverage.