For We Are Ona’s Frieze Los Angeles activation, designed by Willo Perron and hosted inside the former Howard Hughes HQ, I directed experiential design and brand storytelling. I developed the partnerships deck that secured Vans and several additional sponsors, including USM Modular Furniture and Basic.Space, and managed coordination with PR, production, and internal teams. I also oversaw visual and written campaign content, supporting an activation that culminated in a dinner with Vans honoring Sterling Ruby’s collaboration with Tony Alva and Atiba Jefferson.