Led experiential design and brand storytelling for We Are Ona’s Frieze Los Angeles activation, designed by Willo Perron. Directed visual and written content across the campaign, including the creation of a partnerships deck that drove collaborations. Managed cross-functional coordination with PR, production, and internal teams. Hosted inside the former Howard Hughes HQ, the activation featured partners such as USM Modular Furniture and Basic.Space and included a dinner with Vans honoring Sterling Ruby’s collaboration with Tony Alva and Atiba Jefferson.