Lox & Chain set out to create a campaign that reduced the brand to its core. I developed Bare Essentials as a stark portrait series where models appeared nude, styled only in the collection’s timeless pieces. The look was informed by Richard Avedon’s Factory portraits of the late 1960s and 70s, which confronted viewers with raw, unembellished bodies. Reimagined for the brand, the campaign positioned jewelry and clothing as daily foundation. I directed the shoot and oversaw treatments, shot lists, and pre-production materials, carrying this approach into subsequent campaigns across the portfolio.