Unveiled, a nightlife concept beneath The William Vale, needed a brand that could feel both culturally relevant and commercially effective. I began with a structured process — kickoff, detailed questionnaire, and stakeholder syncs — to clarify goals and audience insights. Working with a graphic designer, I translated those findings into a concept that balanced business needs with a visually elevated identity. From there, I oversaw photo and video production, web UX/UI direction, and partnership materials, building a brand system designed to support ongoing collaborations and growth.