Led experiential design and creative marketing for Studio HAOS’s exhibition at Contributions Festival in Paris. Directed creative for a citywide wheatpasting campaign, on-site signage, and printed collateral. Worked closely with the founders, festival organizers, PR teams, and the exhibition curator to ensure cohesive storytelling across all touchpoints. Coordinated press communications and oversaw production of on-site photoshoots in collaboration with partners such as Yola Mezcal.