Bocci turned to outside support for the launch of 14p, a portable reimagining of their first and most iconic design. The challenge was to introduce a design-world staple to a broader audience without losing the weight of its heritage. Working alongside Bocci’s internal team and design partners, a content roadmap was built to guide every touchpoint — from three photoshoots to web UI, product copy, and press. The campaign leaned on a partnership with Highsnobiety and a coordinated digital rollout, positioning 14p with the gravitas of a design object while ensuring it could move fluidly in the world of ads and social.