I developed the brand strategy and identity for Brand Modul, a consultancy helping European furniture brands expand into the U.S. market. Working with a graphic design partner, I directed the creation of a unified visual system and oversaw development of the website. I also wrote and structured the services overview deck, capabilities deck, partnership decks, and founder bios, shaping positioning, narratives, and case studies. Alongside these deliverables, I built a content and messaging strategy to strengthen credibility, drive client acquisition, and support long-term growth — work that helped Brand Modul secure clients including Edra, Arflex, Technogym, Cassina, Neutra, and Desalto.