In collaboration with the Head of Creative and Head of Brand, I led international campaigns spanning seasonal promotions, limited-time launches, app-based rewards, and partnerships with the NFL, NBA, and other marquee organizations. From concept through production, I oversaw work across TV — including the Red Couch spots — as well as OOH, in-store, social, and digital. Partnering with media and consumer insights teams, I ensured each campaign aligned creative with business goals and audience data, driving record levels of engagement, sales, and in-app ordering.